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Executives know their employees have a tremendous amount of knowledge
and access to information but how does this knowledge get captured and
get easily placed in a business context to enable the organization to
take action?
The software solutions available today in BI and CRM focus more on what
has happened in the past than on what is happening now or is about to
happen. Moreover, these solutions do not capture and organize employee
intelligence around important projects.
Most organizations today do not systematically gather competitive
intelligence. Two thirds of the corporate executives surveyed admitted their
organizations had been surprised by as many as three high-impact
competitive events in the past five years surveyed. Moreover, 97% of
respondents said their companies lacked any early warning system to
prevent such surprises in the future.
ACIS®
is a strategic application that enables organizations to harvest critical employee intelligence (what they hear, know and learn) in a collaborative manner and seamlessly blend it with business intelligence (facts and data), documents and other information (news feeds and web pages) to give managers and executives an effective strategic analysis and decision making platform for important projects.
The ACIS®
value proposition centers on its ability to vastly
improve an organization’s competitive advantage by capturing,
organizing and analyzing intelligence picked up by its employees from
colleagues, partners, customers, suppliers, bankers and others. By
sharing these conversations, insights and ideas, an organization has
daily access to intelligence that could be critically important to
different parts of the organization as well as intelligence that may
contain “early warning signals” of important events
that are still under the radar.
Consider the
following scenarios:
- Your sales manager in the
Asia-Pacific region hears a rumour about a strategic change at a
competitor that could dramatically affect your approach to a large deal
your company is bidding on in Brazil.
-
Your exploration group has identified a property it would like to
acquire but has been regularly turned down by the owner, a field
geologist in another part of the company learns the company which owns
the majority interest in the property has decided to re-focus its
business and will want to sell.
- Your international applications
outsourcing team is facing increased competition from off-shore service
providers who always seem to have better intelligence and remain one
step ahead of you.
- One of your product development
employees hears at a conference about the accelerated release of a
competitive product your sales team is unaware of.
- Takeover rumors are rampant about a
large competitor, but one of your executives, who previously worked for
the company in question, knows if a takeover occurs there will be a
serious problem integrating the business, which could give you a window
of opportunity.
- As you encounter a puzzling
slowdown in the progress of a complex sale, a customer solutions person
in another division hears that your client is being heavily courted by
an unexpected competitor.
- The price of one of the key
commodities you produce begins to rise to the point where it has lead
to a substitution effect in raw materials; your trading partners are
picking up signals that major financial players are influencing the
market.
The critical competitive advantage in these situations is your
employees. Each outward-facing employee is at the center of a number of
networks, and has the potential to be a valuable and unique listening
point. Capturing even a small amount of this employee intelligence can
confer a huge competitive advantage, when put in context and organized
around business goals in a way that it can be acted on.
ACIS® has solved the challenge by making it easy and valuable
to contribute employee intelligence, putting it into context
sending alerts so that executives are aware of the changing landscape and enabling them to make decisions with all of the relevant information.
The ACIS® solution can be configured to support any industry
vertical where the organization needs to track and manage the
competitive or business environment. Using our patented business
methodology, we ensure the ACIS® solution captures and reflects
the information, data and intelligence required to manage and act on
the specific business goals of the targeted industry vertical and
business function.
The ACIS® solution supports a number of specific applications
including:
- Business Development
- Corporate Development
- Customer Sales Intelligence
- Strategic Intelligence
- Portfolio Management
- Competitive Intelligence
- Opportunity Management
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“We
installed ACIS®
when I was CEO of Gold Fields Exploration to enable Exploration to meet
its business development goals. Over a period of 5 years the
market cap of Goldfields grew from approximately 4 billion to 15
billion. A significant part of that growth can be attributed
to
Exploration and the value we created while using
ACIS®”
- Craig Nelsen, former CEO, Gold Fields Exploration
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